St Peter's gets set to quadruple production as demand soars
St Peter’s Brewery has opened its new bottling line, which it installed to cope with “huge demand” for its three-strong Without brand and with the aim of quadrupling its production in the years to come.
The new bottling line project, which has been funded by the European Agricultural Fund for Rural Development, also coincides with the purchase of more land to expand the brewery.
St Peter’s launched Without Original in July 2016 and this beer - together with the more recent additions of Without Gold and Without Organic – now make up 30% of the brewery’s overall sales, accounting for 10% of the overall no/ low alcohol drinks market, according to the company.
Steve Magnall, ceo, said: “The success of Without has been beyond our expectations. We knew when we were developing it that the British drinks market was in dire need of a decent, flavoursome and full-bodied zero alcohol beer, but we never expected take up or demand to be so high. It is literally flying off the shelf.
“Without has, quite simply, turned the brewery around and taken us into profit in less than two years. With the new bottling line now up and running, capacity at the brewery can grow from four million bottles a year to 16 million to meet the growing demand for the product.
“Our Without brand is sold in all the major supermarkets and is incredibly popular. There’s a huge demand for alcohol-free beer and because we got in there early, we are leading the way.”