East London Liquor expands sales team and enters Waitrose

Distiller East London Liquor has won a new listing for its gin with Waitrose and strengthened its off-trade sales team.

The moves follow the success of a £1.5 million crowdfunding campaign.

Waitrose is selling Premium Batch No 1 gin online and in its stores at Canary Wharf, Buckhurst Hill, South Woodford, Upminster and Stratford in east London.

It is the company’s first listing with a major multiple retailer.

Peter Dolan has joined the company as national account manager, a position he previously held with Halewood Wines & Spirits.

Rob Dudley-Jones and Tarik Graba have been appointed as sales managers for south London and northern UK respectively.

Founder, Alex Wolpert said: “We’re excited to announce our new listings, and are proud to be able to bring great-value spirits to Waitrose.

“Since we started distilling in 2014, we have maintained our core values of being transparent, accessible and producing honestly-priced spirits.”

A 70cl bottle of the 45% abv gin is selling in Waitrose for £38.