Benjamin & Blum reveals gin-based cocktail trio
Benjamin & Blum has launched a bottled cocktail range, starting with three gin variants.
The new range of classics – The Aviation, Negroni and Orange Bloom – is available at Harvey Nichols stores nationwide.
Paul Benjamin launched Benjamin & Blum in 2014, having been inspired by his great-grandfathers, Marcus Benjamin, a purveyor of fine food and drink in Berlin, and Friedrich Blum, who supplied teas and other luxury goods in Vienna. Benjamin started the business with a range of cold-brewed teas.
The cocktail range uses recipes that date back a century with ingredients sourced from producers around Europe. The formulas include a nod to Benjamin & Blum’s tea heritage, with each cocktail containing a subtle tea infusion, inspired by the brand’s collection of cold-brewed teas.
Benjamin said: “This is an exciting time for Benjamin & Blum. The success of our cold0brewed teas demonstrated a clear demand for sophisticated yet simple classics that can be enjoyed anywhere. Inspired by my great-grandfathers, Benjamin & Blum’s cocktail range extends the offering to include expertly crafted classic cocktails for those seeking real cocktails in the comfort of their own home.”
The Aviation is a blend of gin, maraschino, liqueur de violette with a hint of white tea and the Negroni uses black tea infused into the blend of premium Italian bitter, red vermouth and craft British gin.
The final one in the trio is Orange Bloom, a digestif cocktail, which blends London gin, Italian red vermouth and French triple sec, along with Darjeeling tea.