Off-trade the big winner as beer sales skyrocket

The off-trade was the big winner in the beer category during the second quarter of 2018 as the sector enjoyed its best performance in eight years.

The overall beer category grew 3.6% in Q2 compared to the same period in 2017, but on-trade sales were down by 1%.

Many Brits decide to swerve the pub and enjoy their drinks at home, and off-trade beer sales grew 7.7%.

It was the strongest quarter for off-trade beer sales since 2010, when the World Cup took place in South Africa. Take-home sales were 24% ahead of pub sales.

The British Beer & Pub Association, which published the stats in its quarterly Beer Barometer, hailed the impact of the World Cup, the glorious weather and the continued positive effects of the beer duty freeze implemented by the Chancellor in November 2017.

Brigid Simmonds OBE, BBPA chief executive, said: “It’s certainly good to see that beer sales are doing better overall. There is a very real threat however that the Chancellor will increase beer tax again in the Budget later this year, which would be a huge backward step after so much progress has been made since he froze beer duty last year.

“We need further cuts in beer tax to help pubs and the great British brewing manufacturing industry.”

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