Jacob's Creek extends into pre-mixed drinks
Jacob’s Creek is releasing a premium sparkling drink into the thriving pre-mixed drink sector.
Jacob’s Creek Aperitivo Spritz is designed to tap into the popularity of bitter orange aperitifs as well as consumer demand for light and fresh ‘spritz’ offerings that are simple to serve and refreshing to drink, according to the company.
The wine-based drink has a flavour profile of blood oranges and selected botanicals, such as cinchona and licorice root extract, delivering a fruity drink with bittersweet citrus notes.
The 8.5% abv drink also taps into the growing trend for lower alcohol serves, and in addition, Aperitivo Spritz contains just 119 calories per serve.
Toni Ingram, head of marketing at Pernod Ricard UK, said: “We are excited to be introducing Jacob’s Creek Aperitivo Spritz at a time where the popularity of aperitif-style drinks is soaring amongst UK shoppers. This modern drink is inspired by the famous Italian ‘aperitivo’ and its zesty sweet flavour of blood oranges, blended with our wine, fits perfectly within the category, while also tasting very well with our target consumers.
“We want to help retailers further their summer sales by offering a new twist to the aperitivo occasion. Additionally, as a pre-mixed drink which has just 119 calories per serve, we are offering an easy and quick-to-serve solution for busy, health-conscious UK shoppers.”
The launch of the 75cl newcomer will be supported with PR, on-pack neck tag and in-store activations such as sampling.