Cawston Press launches first outdoor advertising campaign
Cawston Press is to launch its first outdoor advertising campaign, following in the success of its fundraising round of £1 million.
The British soft drinks company is revealing a series of outdoor posters entitled ‘Taste of Summer’, which will go live across the Waitrose estate from June 18.
Managing director, Steve Kearns, said: “We miss those nostalgic days when a ‘fizzy drink’ meant a lunch break, a baking hot day, time off and time out. When drinking a can of pop was always ‘oo, that’d be nice’. We set up Cawston Press to get a bit of that back; but without all the sugar and artificial nasties that gave fizzy a bad name. We feel this campaign sums up that sentiment perfectly. Our sales and distribution growth give us confidence that there’s an increasing opportunity for fizzy drinks made with great quality ingredients, that deserve to be enjoyed and we are delighted to be celebrating that with our customers.”
The fundraising activity coincided with the recent introduction of Cawston’s no added sugar sparkling range recipes in the UK.