Jägermeister launches football nation flag packs for the summer

Jägermeister is introducing limited-edition bottles showing the flags of famous footballing nations for the summer.

The packs will feature the colours of England, France, Brazil, Germany, Argentina and Spain.

Stocks totalling 80,000 bottles will be available to the off-trade and there will also be a 10-bottle multipack of 2cl bottles under the name of the Yard of Jäger.

Jonathan Dennys, customer marketing and insights controller, said: “Jägermeister is often associated with big occasions and with this summer being packed with major sporting events it is the perfect time to get together with friends for that Jägermeister moment.

“It is an opportunity for Jägermeister to be put at the fore of this summer’s offering and for both on and off-trade to think beyond the typical category sales of beer and cider and consider spirit brands like Jägermeister which can offer huge prospects to drive incremental sales.”