Sharp's introduces revamped Cornish Pilsner
Sharp’s Brewery has launched a new brand, which is designed to give a fresh identity to its Cornish Pilsner.
The 4.8% abv Offshore, which is the new name for the rebranded pilsner, is available now in cans. The keg version will follow in April. The name is inspired by “those rare moments when the wind goes offshore, crating perfect waves off the North Cornwall coast”, the producer said.
The beer is described as having a “perfectly blended balance of tropical fruit with a crisp, clean taste and a brisk, citrus finish”. Offshore has been brewed using a pale Pilsner malt.
James Nicholls, senior brand manager at Sharp’s, said: “Offshore is the result of our ongoing product development and innovation pipeline here in Rock. Cornish Pilsner was popular amongst Sharp’s drinkers so we wanted to retain the much-loved taste but refresh the brand to bring it in line with the rest of the Sharp’s family. This re-launched Pilsner is continually recipe-matched and taste-matched using the same ingredients to ensure we provide the same great flavour profile and consistency.”
Ed Hughes, beer sommelier at Sharp’s, said: “This Pilsner matches perfectly with light fish dishes, such as lemon butter plaice, which is complemented by Offshire’s crisp, citrus fruit taste notes.
“Pilsners are set to be a huge trend in the beer industry in 2018. The US continues to lead the way on the global stage, and we are seeing a lot of experimentation with both pilsners and lagers.”