Magners reveals festival partnership with Global
Magners Irish Cider has announced a deal which gives it the title of Global’s cider partner at eleven music festivals across the UK this summer.
The partnership with Global, the media and entertainment group, will see Magners Irish Cider enjoy exclusive cider pouring and marketing rights at eleven festivals across the UK, ranging from boutique Festival No.6 in Wales to South West Four in London.
Magners will enhance these experiences for festival goers with ticket promotions, money can’t buy offers and social and digital activations. It will also deliver a bespoke Magners Cider Garden and selected festivals, including Y Not Festival and the three Rewind festivals.
Additionally, the partnership includes London’s iconic Printworks venue, which opened for its third season on March 3, and will see a dedicated Magners Dark Fruit Bar at the venue.
Magners Original and new Magners Dark Fruit will be available in draught and can at each event, alongside Orchard Pig Reveller.
Janette Murray, Magners UK marketing manager, said: “Magners is the go-to drink for good times so we are thrilled to return to the festival circuit with an exclusive partnership with Global. We will be pouring Magners Original and new Magners Dark Fruit alongside Orchard Pig Reveller across this diverse portfolio of music events. We are looking forward to enhancing festival goers’ experience by encouraging them to ‘Think 100% Irish’ with Magners, with unique offers and bespoje Magners Cider Gardens at selected festivals across the summer.”
Festivals and venues included in the partnership are: Printworks, London (March 2018 to April 2019); Field Day, London (1 to 2 June); Truck Festival, Oxfordshire (20 to 22 July); Rewind Scotland (20 to 22 July); Standon Calling, Herts (26 to 29 July); Y Not Festival, Derbyshire (26 to 29 July); Rewind North (3 to 5 August); Rewind South (17 to 19 August); Lost Village, Lincs (23 to 26 August); South West Four, London (25 to 26 August); Festival No.6, Portmeirion (6 to 9 September); and additional festivals to be announced in the coming weeks.