Loch Lomond Whiskies agree five-year deal link with The Open
Independent Scotch whisky distiller, Loch Lomond Group, has agreed a five-year partnership with The Open, for its Loch Lomond Whiskies brand.
The partnership includes the support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies. It also means the distiller’s range of single malts will become “The Spirit of the Open”.
As part of the partnership, Loch Lomond Whiskies will create a variety of limited editions.
Colin Matthews, ceo of Loch Lomond Group, said: “We are extremely proud to have agreed this prestigious partnership and association with the R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.
“Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand.”
The partnership is effective immediately and runs until 2022. The five-year period includes the playing of the landmark 150th Open in 2021 in St Andrews. The 147th Open takes place at Carnoustie from 15 to 22 July 2018.