EeBria highlights Tryanuary campaign with daily beer deals
EeBria Trade is showcasing a different beer from a unique brewery for each day of January, to highlight Tryanuary’s nationwide Beer Days campaign.
The craft beer supplier said it is working with the organisers of the nationwide campaign Tryanuary to encourage the growth of the beer industry during what is traditionally a challenging month for retailers, independent breweries and pubs.
Tryanuary, which started in 2015, has introduced Tryanuary Beer Days for the first time this year. As part of this concept, volunteers will take over the Tryanuary social media channels from a different location in the UK and Ireland each day and will celebrate everything positive about beer in that particular area.
Alongside this, EebriaTrade will select and curate one-off deals each day from breweries in the corresponding area of the Tryanuary Beer Days updates.
Retailers and consumers are encouraged to take part in the month-long campaign using hashtags #tryanuary and #tryeebria.
David Jackson, EeBriaTrade ceo, said: “January can be a tough month for both retailers and publicans, so we decided to create this nationwide incentive to offer them a chance to be part of the exciting Tryanuary incentive while giving their customers an opportunity t try new and exciting beers all throughout January.”
EeBriaTrade is a nationwide craft beer and cider distributor that represents more than 350 breweries from over the UK and overseas, and it operates entirely online.