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Lambrini introduces revamped bottles for winter
Published:  24 November, 2017

Lambrini has revealed a series of ‘winter wraps’ for its bottles in the run up to the festive season.

The seasonally-themed sleeve features Christmas decorations, including snowflakes, cherries, bows and ribbons. The new-look bottles are also adorned with a blank gift tag, to offer consumers the opportunity to buy them as a gift.

The new packaging is available across the brand’s 1.5L Original and 75cl Original, Strawberry and Cherry variants.  It will be available throughout the impulse channel, while stocks last.

Andrew Turner, wine director at Halewood Wines & Spirits, said: “Lambrini’s new limited edition packaging will improve on-shelf visibility, to encourage purchase intent and attract both loyal fans and new customers to the brand in the run up to the key gifting season.

“The new design is a great way of communicating the brand’s credentials at the point of purchase and really reinforces its positioning to add sparkle to social occasions by using eye-catching, decorative and personalised packaging design techniques, which are perfect for the party season.”

The launch of the new bottles will be supported by social media activity.