El Jimador highlights Mexico's Day of the Dead
El Jimador Tequila has launched a Day of the Dead bottle in response to growing consumer interest in celebrating the Mexican event on 2 November 2017.
The limited-edition bottles, across the brand’s Blanco and Reposado expressions, have been launched into Waitrose and Asda stores nationwide.
The packaging has been designed in collaboration with renowned artist David Lozeau and features the vibrant colours synonymous with the day-long celebration. Lozeau is highly regarded for his unique expressive skeleton characters and he puts a modern twist on traditional Day of the Dead iconography.
On the palate, the tequila Blanco is described as having “buzzing citrus flavour characteristics”, while warmer, more seasoned notes come through in the award-winning Reposado expression.
In Waitrose the Reposado will be on offer for £17 from 1 November until 28 November, while the two expressions will be on offer for £15 until 10 November in Asda.