Chapel Down appoints ex-Brewdog exec to head up beer arm
Chapel Down has appointed ex-Brewdog exec Gareth Bath as its new Managing Director of Beer. The English wine and beer producer is also giving its Curious range of beers a new look.
Bath joins from Brewdog where he was formerly managing director of brewing and international. At Chapel Down he will now be responsible for the growth and development of the group’s premium beer and cider brands.
Frazer Thompson, ceo of the Chapel Down Group, said: “It’s a very exciting time at Chapel Down. Not only are we challenging the greatest brands of wine in the World with our wines, but have also developed Curious as a unique and distinctive proposition in a thriving but competitive beer marketplace. We have been excited by the success of the beer, but we think there is truly a huge opportunity.
“Gareth will bring a new level of energy and expertise to grow the Curious business and brand to greatness. With his blue-chip background and the tremendous success he enjoyed with Brewdog, he’s a great addition to our Board and will give the whole business an immediate boost.”
Bath said: “I am really excited to be joining Chapel Down. They have created a fantastic brand in wine and they have a great team. I love the proposition on beers – they are unique – and I am looking forward to creating a great team, giving the consumer an amazing experience and exciting the trade. We can take Curious onto the world stage.”
The range, which includes a lager, cider and an IPA, are all produced using winemaking expertise. The flagship Curious Brew is a lager which has been re-fermented with Champagne yeast and a late hop ‘dosage’ for unique and a distinctly premium proposition, according to the company.
The range has been given new packaging centred around the brand’s strapline ‘Made by Winemakers’ and the new 33cl bottle shape nods to the silhouette of a sparkling wine bottle, while the corkscrew question mark logo is a subtle link back to its winemaking heritage.
Thompson said: “We wanted to create a new look for the brand that did justice to the beer and stands out in a crowded market. It reinforces Curious Brew as a highly premium English lager with a winemaker’s complexity, style, intelligence and elegance.”