Carlsberg brings founder back to life via hologram technology

Carlsberg is celebrating its 170th birthday this weekend by launching a range of celebrations across its hometown of Copenhagen.

Anyone in the UK that wants to get involved and learn more about the brand can watch online footage of a hologram of Carlsberg founder J. C. Jacobsen discussing the brand.

Jacobsen launched the brand in the 19th century and was brought back to life via the latest hologram technology. He interacted with the audience, answered questions and discussed “why you should answer every question with probably”, the brand’s catchphrase.

Carlsberg chief executive Cees ‘t Hart said: “Carlsberg Group has used the past 170 years creating not only probably the best beer in the world, but also revolutionised the entire brewing industry improving quality through science.

“For 170 hours in Copenhagen, Carlsberg Group will celebrate yesterday’s and today’s achievements as well as highlighting how we plan to brew for a better tomorrow through investments in science and contributions to society.”

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