Real Ale to open second London store
Award-winning independent beer merchant Real Ale is opening a second shop in northwest London to build on the success of its flagship Twickenham store.
Real Ale, which also sources craft beer for Marks & Spencer across the UK, has been a regular winner at the Drinks Retailing Awards in honour of its strong retail offering and a range that includes hundreds of rare craft brews, interesting ciders and 350 wines. It first opened its doors in 2005 and has become an institution in Twickenham, but now feels the time is right to branch out.
The new store will open in Little Venice in London’s W9 this summer as an off-trade/on-trade hybrid.
Store manager Tim Peyton said: “Little Venice is a perfect fit for us due to its close knit community, large residential population and its proximity to the Bakerloo line. There are many similarities with this location and our existing east Twickenham store. We believe we will thrive here, as we are offering something completely different which will be good for both locals and those making the ‘pilgrimage’.
“We will have an on-licence, which means we can offer customers the chance to sample our bottled beers or sample beers from any of our eight draught keg lines, or to simply watch the world go by with a glass of wine in-store.
“The new venue also includes a seated basement area, ideal for master-class tastings and meet the brewer events.
“We will be spoilt for choice in range selection, as over the past couple of years, over sixty craft breweries have opened up in London alone. We really look forward to becoming as much a part of the community as we are in Twickenham.”
Plans are in place to support local breweries, including a small batch pale ale brewed in collaboration with Moncada Brewery.
Darren Ferris, sales manager at Moncada, said: “It’s a great opportunity to work with the team at Real Ale who is such excellent advocates for smaller breweries always giving them a platform. Now the Real Ale team are our new neighbours, we are delighted to collaborate in brewing a special Formosa pale ale to celebrate the launch of the new store.”
Real Ale has also launched a new-look website where browsers can select from an “unmatched” range of hand-picked beers, delivered free within the local area and nationally via courier.
Shoppers can order cases from the team’s recommendations or select their own range of beers, all of which are hard to find elsewhere.