Strongbow's on-pack promotion taps into festival season

Strongbow is launching an on-pack promotion offering the chance to win thousands of festival-related prizes.

The promotion, created to celebrate the brand’s sponsorship of three of the UK’s top festivals, offers shoppers the chance to ‘Make an Epic Festival Entrance’ with a prize worth up to £10,000 for eight lucky winners who come up with an imaginative way of arriving at any of the three partnered festivals: the Isle of Wight Festival, Kendal Calling or Victorious.

Other prizes include tents, sleeping bags, Bluetooth speakers, Pac a Macs and mobile phone chargers.

Toby Lancaster, category and shopper marketing director at Heineken, said: “Cut-through on-pack promotions such as this give retailers the opportunity to drive excitement in the category and encourage shoppers to make the most of the summer events. With many consumers looking to recreate the festival feeling in the comfort of their own homes, these promotional packs are a great way to capture shoppers’ attention. Isle of Wight, Kendal Calling and Victorious are amongst the biggest and most popular festivals taking place this summer and the prizes up for grabs are hugely aspirational for festival-goers, so, retailers should ensure their chiller is stoked up with these limited-edition packs to maximise the summer sales opportunity.”

Strongbow’s on-pack promotion is featured across 10-pack cans in Original, Dark Fruit and Cloudy Apple varieties, as well as across 12-pack cans and 20-pack cans in Strongbow Original.

Strongbow is an official sponsor of the Isle of Wight Festival (8-11 June), Kendal Calling (27–30 July) and Victorious (25-27 August).

The promotion runs from now until 13 July.

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