Brockmans gin gains traction in UK market

Brockmans gin saw UK sales grow 245% in 2016 after it gained listings with Marks & Spencer and Harvey Nicholls, among others.

It was launched in 2008 and has seen sales grow every year, but it accelerated in 2016 after gaining 50 new listings, including Punch Taverns in the on-trade.

Sales in Spain were up 56%, in the US they grew 66% and in the rest of the world it increased sales by 145%, meaning total revenue grew 87%.

It is coming from a relatively small base, as total UK sales in 2016 were £5.4 million, but an increase from £2.9 million in 2015 represents a strong year.

Assisted by the growing popularity of premium tonics and the resurgence of classic gin-based cocktails, it has captured the imaginations of new, younger consumers.

Neil Everitt, Brockmans' co-founder and chief executive, said: "We saw strong sales growth in our existing, core markets and also expanded into exciting new markets.

"Our home market of the UK was the real star turn, with volumes boosted by more than 50 new retail and wholesale customers. The UK market for super-premium gin is expected to have overtaken Spain during 2016 and is forecast to keep growing rapidly. That trend, combined with Brockmans' own continued rapid growth, will likely make the UK our biggest market within the next few years.

"In the USA, Brockmans is either the fastest or second-fastest growing brand in each of the states we are operating in, after just two years. This gives us confidence to plant the Brockmans' flag in other parts of the country, which we will do."

Everitt said Brockmans is seven years into a 10-year plan to boost sales to 100,000 cases a year.

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