Hogs Back extends London's Outback into cans
Hogs Back Brewery is putting its London’s Outback ale into cans, following the success of its Hogstar English Craft Lager in the same pack format.
London’s Outback, a 4.5% abv golden pale ale, was launched a year ago in keg format. The beer is brewed using locally grown Fuggles as well as Cascade and Centennial; it is described as having a light body with well-balanced hoppy and citrus flavours.
Managing director Rupert Thompson, said: “We are pleased to be canning our second beer as the popularity of the format continues to grow among drinkers and retailers.
“In the year since its launch, London’s Outback has built a profile among the younger drinkers who are the primary consumers of craft beer in cans, so we are confident this is the right move to take the brand forward.
“The design of the London’s Outback can, featuring the much-loved Hogs Back hog garlanded with hops, is both quirky and impactful, while also communicating the beer’s taste and provenance.”
The brewer has already secured listings for the cans in a number of Majestic outlets as well as Surrey independent and craft bottle shops.