North South Wines toasts success with inaugural tasting
North South Wines (NSW) is to hold its first ever portfolio tasting, as a result of three years of successful trading with case sales now hitting the one million mark.
The company reports of success from when it first started in 2014; it sold more than 350,000 cases in its first year.
As a result NSW, which follows a new wine distribution model, decided the time is now right to hold its first ever portfolio tastings, which will take place in Leeds on 14th February, followed by London on February 16th.
The company was set up in collaboration with three producer partners: Waimea Estates (NZ), TWP Wines (Italy), and De Bortoli (Australia). With the three winery shareholders, NSW was set up on a direct supply, low cost model, which aimed to offer customers “real value”. Producers in the portfolio range from strong brands such as KWV, Luis Felipe Edwards, Villa Sandi, La Gioiosa, Cantina di Negrar and Berberana to smaller producers such as Paolo Leo, Painted Wolf and Finca La Emperatriz. NSW specialises in convenience, premium multiples and specialists and also regional wholesalers and independents.
Joy Edmondson, brand development director, said: “The last three years have been a whirlwind and we attribute our success to having real insight into the market and knowledge of our customers’ businesses, the ability to predict trends and react quickly, and of course the strength of our portfolio. Our shareholders and producer partners have been hugely supportive and we are excited to showcase their exceptional ranges at our first ever portfolio tastings. We can’t wait for people to come along and see what we are all about.”
The tasting event will include a table showing products predicted to be the top 10 trends for 2017.