Festive surge in premium spirits for Tesco

Tesco has reported a 30% increase in sales of premium spirits in the run-up to Christmas compared with the same period last year.

The chain said it had seen increases for both top-end branded drinks and premium spirits under its own-labels.

The increases includes a 185% rise for Finest Aromatic Gin and a surge in sales for its award-winning Finest French Grain Vodka.

Senior spirits buyer Andrew Hargreaves said: “Brits are becoming thrifty connoisseurs when it comes to enjoying spirits. They want the premium quality drinks but without the price tag to match.

“We are seeing customers treating themselves to award-winning own label drinks, so they can enjoy the festive season in high spirits without breaking the bank.

“We really are witnessing a golden age for upmarket liquors with many of them being produced right here in the UK.”

Related articles: