C&C launches Blackthorn Dark Fruit and Super ciders
C&C Brands is launching two new ciders in the impulse channel this month.
The new products are Blackthorn Dark Fruit at 4% abv and Blackthorn Super at 7.5% abv.
Both will be in 50cl cans with Super in price-marked single cans at 99p and and Dark Fruit in price-marked four-packs at £5.29.
Marketing manager Amy Burns said: “We know that there is always great interest in new products in the cider market.
“With Blackthorn Dark Fruit and Blackthorn Super we are enriching parts of the cider category that have retailers looking for credible alternatives to the current options.
“The dark fruit sub-category is currently worth £28 million to the impulse channel [Nielsen off-trade, August 13] and now commands 8% value and 6% volume of the category, giving us the perfect platform to introduce Blackthorn Dark Fruit to this growth segment.“
Heineken’s Strongbow Dark Fruit has been one of the cider market’s most successful new launches since it came to the market in 2013.