Crus Bourgeois seeks to attract younger visitors to London tasting
The Bordelais are seeking to appeal to younger members of the UK wine trade by encouraging wine students to attend the upcoming Crus Bourgeois tasting in London.
Students have not been invited before but the association has asked teachers at the WSET and Association of Wine Educators to invite their students to the event, which takes place at The British Academy on September 22.
Sommelier students from the Court of Master Sommeliers will also work at the tasting to help guide guests through the wines and learn themselves.
New president Olivier Cuvelier said: “The Crus Bourgeois du Médoc has a track record of innovation and inclusiveness, having created a unique system and communications vehicle for an extended family of high quality Bordeaux wines.
“As such, these moves to open the doors of our tasting to the wine trade leaders and enthusiasts of the future fit perfectly with our goal to spread the word about our great quality Bordeaux wines which are accessible to the many rather than the few.”
Crus Bourgeois du Médoc is a grouping of Bordeaux wines with a French government-approved guarantee of quality, overseen by an independent body,
hailing from eight of the Médoc’s AOCs: Médoc, Haut-Médoc, Listrac-Médoc, Moulis, Margaux, Saint Julien, Pauillac and Saint Estèphe.
This year’s selection will be announced in Bordeaux ahead of the London tasting.