Foster’s announced as Official Lager of England Cricket
Foster’s, is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade.
The deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer.
David Forde, MD of Foster’s owners Heineken, said: “We're thrilled to team up with England Cricket. It’s been a decade since we last sponsored the sport in the UK and what a time to start again. England is playing superbly and the popularity of all forms of international cricket is soaring. Cricket has one of the widest fan bases of any sport and Foster’s is one of the best-selling lagers in the country - it’s a winning combination for our customers, consumers and us.”
The ECB logo will be included on all Foster’s packaging later in the year.