Moët & Chandon launches three gift packs for Valentine's Day
Moët & Chandon has created three new packages for its Rosé Impérial cuvée to form its 2016 Valentine Collection.
The designs reflect and enlarge on Moët’s ‘The Now’ brand campaign, which celebrates unforgettable moments and friendships.
Each plays in a different way on the word ‘osé’, which means ‘dare’ in French.
The Rosé Impérial Daring Gift Box echoes last year’s ‘Unfurl the Tie’ packaging, but adds a bold pink interior together with gold-embossed invitations to ‘Live More’ and ‘Love More’.
The Rosé Impérial Diamond Suit Gift Box clothes the bottle in a pale pink suit.
Finally, the Rosé Impérial Daring Suit Gift Box presents the Champagne in a pink suit with integrated handle.
The design is intended to challenge the gift’s recipient to see Valentine’s Day through ‘rose coloured glasses’.
Each pack contains a 75 cl bottle of Moët’s Rosé Impérial NV cuvée and carries a retail price of £39.99.
The Moët & Chandon Impérial Rosé was first released as a Non Vintage Champagne in 1997.
It is a blend of 40-50% Pinot Noir, of which 10% is red wine; 30-40% Meunier; of which 10% is red wine; and 10-20% Chardonnay.