Weston's craft cider-in-a-can gets off-trade release
Weston’s is to launch its Caple Rd Cider, which it describes as the UK’s first craft cider in a can, into the off-trade.
The cider was successfully launched into the on-trade in February this year.
It went on to win several medals at the International Cider Challenge 2015 in June, including a gold medal for taste and the Design and Packaging Supreme Champion award.
It is available now in premium off-trade outlets including Little Waitrose, Booth’s, Whole Foods Market and Sourced, as well as selected independent outlets nationwide.
Caple Rd Cider is a small-batch cider which has been matured for up to 18 months. It has an ABV of 5.2%.
It is named after the road which approaches Westons’ site in the Herefordshire village of Much Marcle, where it has been making cider since 1880.
Guy Lawrence, Caple Rd’s cider-maker, is a fifth generation member of the Weston family which founded the company.
“Caple Rd has been designed to challenge cider-makers’ palettes, with its dark straw colour, notes of leather on the nose, and robust oaky taste,” Lawrence said.
“Its slow fermentation and up to 18 months’ maturation produces a highly complex, full-bodied cider.”
Geoff Bradman, Westons commercial director, said: “The canned craft beer category has seen huge growth over the last couple of years, yet so far no one has launched a craft cider in a can.
“Feedback on Caple Rd within the on-trade has been absolutely phenomenal and its launch this month into the off-trade brings some genuine innovation to this sector of the market.”
Other premium cider brands from Westons include Stowford Press, Wyld Wood and Mortimer’s Orchard.
Its ciders have listings in Waitrose, Sainsbury’s, Tesco, Morrisons, Asda, the Co-op, and Booths.
Some 98% of the apples used to make Westons ciders are sourced from within a 40-mile radius of Much Marcle.