Virgin Wines sells 32,000 bottles of new Pérez Cruz blend in 32 hours
A new Grenache/Syrah/Mourvedre blend developed exclusively for Virgin Wines has sold 32,000 units in 32 hours, the company has said.
The wine, named Pérez Cruz Potrero Seco Block GSM 2014, was created with Pérez Cruz winemaker Germàn Lyon.
It was selected by the Virgin Wines team in January 2015 after 20,000 positive ratings from Virgin customers.
Virgin Wines' partnership with Pérez Cruz dates back 15 years. In that time, it has sold over 1 million bottles for the Chilean winery.
Jay Wright, chief executive of Virgin Wines, said: “We are very in tune with what our customers like and don’t like.
“They continually rate our Grenache-based and GSM wines very highly, so it made sense to partner with Germàn Lyon at Pérez Cruz – who we’ve worked closely with for 15 years – to create a wine tailored to the tastes of our customers. Selling 32,000 bottles in 32 hours – you could call it a best-seller.”
Virgin Wines recently reported its first full-year’s trading figures since it was bought in an MBO. Sales were up 13% to £40 million in the year to July 3. Customer numbers were up 40,000 to 190,000.
Pérez Cruz is a family-owned winery with some 140 ha of vines in the Maipo Alto Valley in the foothills of the Andes.