Heineken launches Bond-themed ad starring Daniel Craig
Heineken has launched a James Bond-themed TV campaign starring Daniel Craig.
The actor stars as 007 in the latest film in the series, Spectre, which will be released in the UK on October 26.
The Heineken ad – the brand’s biggest global marketing platform of 2015 – will launch mobile-first via Facebook, before being shown on TV and cinema screens worldwide.
It uses the same cinematographers and stuntmen as the film to make the action sequences “authentically Bond”.
The beer is also hosting a screening event in early November at which it will attempt to take the world’s first “selfie from space”, dubbed the Spyfie.
Brand director David Lette said: “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond.”
Fans can also scan the Heineken logo on bottles to access exclusive content with Daniel Craig and behind-the-scenes footage from five of the movie’s locations – Mexcio City, Rome, London, Austria and Morocco.
Heineken has partnered with the Bond franchise since 1997, when Tomorrow Never Dies was released. This is the seventh consecutive film it has been involved with.