In-store sampling to support Warner Edwards gin listings

Craft gin distiller Warner Edwards is to support new retail listings for its products with in-store sampling and POS.

The company’s Elderflower Infused gin is going into 199 Marks & Spencer stores next month when Booths supermarkets will also list its flagship Harrington Dry and Victoria’s Rhubarb gins.

Warner Edwards co-founder Tom Warner said: “This is a really exciting time for the Warner Edwards brand.

“We are attracting the attention of the trade with our genuine craft gin proposition. 

“Our ambition is to give the British gin drinker the chance to buy our gins and enjoy the complex and outstanding flavours of our lovingly-produced gin.

“We will be supporting both listings with in-store tastings and point-of-purchase promotional activity to drive awareness and sales.”