Carlsberg kicks off search for UK's greatest football fan

Carlsberg has launched a campaign to find the UK’s greatest football fan and will install the recipient as a Talk Sport pundit at a Premiership match on the final day of the season.

Presenter Jeff Stelling will launch the search on Talk Sport on January 26, kicking off a five-month partnership with the radio statoon.

Presenters will provide frequent updates on the competition alongside ads that are aiming to reach 3.2 million listeners.
Paul Morris, Carlsberg brand and sponsorship activation manager, said: “Every football fan likes to think of themselves as a pundit – talking about the beautiful game is something of a sport in itself.

“Through this incredible competition, we’re giving football fans the chance to put their money where their mouth is and show they have what it takes to provide punditry alongside the professionals.

“We’re delighted to be teaming up with the ultimate partner for punditry, Talk Sport. As well as providing a unique way to engage with our core consumers, it will drive national awareness of the Carlsberg brand and our strong links with football, including our sponsorship as official beer of the Premier League and the England team.”

Budding pundits aged 18 or over can record their entry on a smartphone or webcam and upload to Facebook, YouTube or Vimeo before sharing the link on

They can also look out for The People’s Pundit mobile recording vehicle, which will tour the UK throughout February, appearing at Premier League grounds and pubs.

From March, an expert panel will select the 30 most impressive pundits to attend one of five semi-final events hosted at selected Carlsberg pubs, where they will take part in two challenges in front of a live audience.

Each regional event will each identify one finalist who will learn the tricks of the trade at a Talk Sport boot camp, where the People’s Pundit will be crowned.  

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