£2m ad support for Glenfiddich
Market leading single malt Glenfiddich has launched a £2 million advertising campaign focusing on the brand’s 126 years under Grant family ownership.
The campaign is appearing online, at London Underground stations and in national newspapers for the rest of the year.
An off-trade gift range has been created to tie-in with the campaign and increase sales at peak selling periods such as Christmas.
Sarah Harding, senior brand manager at supplier First Drinks, said the campaign’s “family run since 1887” slogan is “a simple but powerful truth which has the longevity and flexibility to be at the heart of our brand communications for years to come”.
She added: “The overarching aim of this campaign is to communicate Glenfiddich as a prestigious whisky with deep-rooted quality, and to capitalise on the positive trend of the demand for single malt whisky outstripping supply.”