Estrella Galicia launches campaign for alcohol-free beer
Estrella Galicia has launched a summer promotion for its 0.0% abv Spanish lager
The brand, which is available in 25cl bottles, will be backed with bespoke POS dump bins for multiple grocers.
Estrella Galicia 0.0% also sponsors MotoGP, including current world champion Marc Marquez and its own team in Moto3.
The lager is brewed to the same recipe as Estrella Galicia 4.7% abv, but has the alcohol removed after brewing.
It is also being released in the on-trade in kegs.
Lindsay Castling, Estrella Galicia brand manager at PLB, said: “This is an exciting time for Estrella Galicia 0.0%, with a whole programme of activity planned to support and really push the product here in the UK.
“We’ve had an extremely positive response so far, especially on taste, as Estrella Galicia 0.0% really does hold its own when it comes to quality against our 4.7% lager.
“Estrella Galicia 0.0% is brewed in exactly the same way as our popular 4.7% lager and we’re looking forward to offering a great alternative to the run-of-the-mill sweeter-style soft drinks in the alcohol-free sector.”