Revolutionary rum lands in the UK
A small-batch rum inspired by a Filipino revolutionary has hit the UK off-trade after Glasgow-based supplier Marblehead signed a distribution deal with Bleeding Heart Rum Company.
Don Papa rum was created in 2012 to celebrate the life of Papa Isio, one of the leading figures of the Philippine revolution on the island of Negros.
Marblehead claims it is the world’s first single island rum from the Philippines.
Emma Wykes, managing director of Marblehead, said: “We are very excited that Don Papa’s Founder, Stephen Carroll, has entrusted Marblehead with the UK launch of this premium rum.
“Don Papa truly brings something special to both established rum drinkers and new explorers to the category. The pre-launch interest in the brand has been extremely positive and we look forward to seeing the brand go from strength to strength in the UK.”
Carroll, a former marketing executive for Seagram, Diageo and LVMH, added: “I’ve been delighted with the response so far in the markets in which Don Papa has launched including the Philippines, France, Belgium and Italy.
“The UK is a dynamic and growing rum market and we feel the time is right to enter into a partnership with Marblehead and make Don Papa available here.
“Premium rums such as Don Papa have added another dimension to the drinking moment and, based on the number of requests we’ve had in the UK for Don Papa, we’re excited about our brand’s future with Marblehead.