Hobgoblin promotes cask ale with bottles
Hobgoblin is using bottled beers to promote cask ale.
The brand is set to tour five UK cities – Birmingham, Hull, Liverpool, Bristol and Southampton – with a sampling van over the next two months.
The aim is to “make the UK population sit up and savour the taste of real beer”.
And Hobgoblin bottles will promote the roadshow, which is called Bringing Taste to the Nation.
Labels ask fans to post video reviews of Hobgoblin online for the chance to win beer for a year.
Wychwood marketing manager Chris Keating said: “What we’ve seen in the industry over the past few years in regard to cask ale consumption is really quite staggering. However, it’s important that we don’t simply rest on our laurels. For many drinkers cask ale still isn’t at the forefront of their minds – we want to change that.
“This tour is set to educate, inform and excite consumers in the UK about cask ale and will give more people access to cask. After all, when it comes to banging a drum and getting drinkers to think differently then there’s no brand better than Hobgoblin to lead the charge.”