Trinchero sets up UK distribution business

California’s fourth-largest winery has ended a decade-long supply deal with PLB to set up its own UK distribution business.

Trinchero Family Estates, whose brands includ Sutter Home, Menage a Trois and Fre, will service the wholesale channel directly out of London City Bond.

Andrew Chapman, who will manage the business, said: “ In order to address the challenging environment of the UK market it is important for us to work directly with our customers.

“We thank our distributors for having maintained their loyalty to our brands and particularly Sutter Home during its 20-plus year history in the UK and we look forward to reinforcing our commitment to them as we work more closely with them in this exciting new phase of our development and hope to provide a much wider offering from our extensive portfolio.”
He added: “We thank PLB, and particularly the Fredericks family, for their contribution towards the presence of our brands in the UK.”

Trinchero will be at Prowein Stand E10 in Hall 1. 

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