Champagne shipments drop 1.5%
Champagne shipments dropped 1.5% to 304 million bottles in 2013, but the generic body called it a “satisfactory result” amid difficult economic conditions in Europe.
Growth came from markets outside Europe, where exports to the likes of the USA, Japan and emerging markets grew 3.2% to 63 million bottles.
Domestic shipments dipped 2.3% while exports to the rest of Europe suffered the sharpest decline – down 3.4%.
The Comité Interprofessionnel du Vin de Champagne said: “It was a satisfactory result in a difficult economic environment in Champagne’s main European markets.”
The markets outside Europe now account for just 11 million fewer bottles than Europe, the closest the two have been – and in value terms they are neck and neck.
In 2012 average shipment prices in the three areas were:
France: €12.44 a bottle
Europe: €14.96 a bottle
Outside Europe: €18.18 a bottle
The year-end shipment figures for 2013 are better than was expected after a difficult November, when shipments were down 13.5% in Europe compared with November 2012, leading experts to fear the total shipments figure would dip below 300 million bottles.
A general recovery in December saw shipments increase to around 42 million bottles, an 8% rise on December 2012.
The total value of shipments for 2013 was only fractionally down on 2012 at around €4.3bn.
Volume and value of Champagne shipped in 2013 vs 2012 (France, rest of Europe, outside Europe)
Volume in 2013 bottles
Evolution vs 2012
Volume in 2012 bottles
Rest of Europe
Markets outside Europe