Brothers launches tequila cider
Brothers Drinks has launched a tequila-flavoured cider called Perro Loco – or “mad dog” in Spanish.
Perro Loco is a 5.5% abv cider cut with lemon and tequila flavour, with added agave nectar.
It comes in a 33cl bottle and is recommended served with a slice of lime in the neck.
Consumer marketing manager Cheryl Sheppard said: “Innovation has been the driving force behind the success of cider. Increasingly consumers are bored with lager, RTDs and even just plain old apple and pear cider. They are also demanding more than just another fruit-flavoured cider.
“Perro Loco is developed with genuine cidermaking expertise. It will deliver something even more refreshing to the category for 18 to 34-year-old drinkers and a genuine incremental profit opportunity to the trade.”
The launch will be backed with digital marketing, social media and POS.