Jungfrau goes for gold
Global Brands has become the latest spirits company to launch a liqueur laced with gold.
Jungfrau Gold Edition is a cinnamon variant of the herb liqueur with 23-carat gold flakes.
It comes in a clear glass bottle backed by glittering mountains.
Marketing director Simon Green said: “Cinnamon and gold-flaked liqueurs are growing at 17% (CGA), one of the biggest growths in the liqueur category. Consumers are willing to pay a premium for new and innovative brands, spending 4.2% more when they go out, according to the Zolfo Cooper Leisure Report, and the finest liqueurs give a perfect base for innovation.
“This increased spend has encouraged a surge in the ‘weekend millionaire’ trend, and nothing says lavish lifestyle more than drinking a gold-infused liqueur.”
Global Brands recommends Jungfrau Gold Edition wth Kahlua and Espresso, topped with a dusting of cinnamon, to make an Espresso Martini Gold.
It will be available from November.
The launch is the latest in a series of cinnamon-and-gold liqueurs, including Goldschläger, Bols and Smirnoff Gold.