Bargain Booze launches Thwaites craft range
Bargain Booze has teamed up with Thwaites to launch three craft ales which had only been available on draught in Thwaites’ pubs so far.
Triple C, 13 Guns and Big Ben are in Thwaites’ Crafty Dan range and will be available to take home in 33cl bottles (rrp £1.50) for the first time.
Senior beer and cider buyer Matt Cain said: “The appetite for craft beers in the UK is growing. This is largely being led by a new generation of consumers who are seeking more flavour from their beers and are keen to try new and individual products.
“We have had a long-standing aim of giving our customers the opportunity to buy craft ales to enjoy at home, and are thrilled to be bringing the Crafty Dan range to the high street.”
Thwaites managing director Steve Magnall said: “We’re delighted to be working in partnership with Bargain Booze to bring their consumers the very finest craft beers. Bargain Booze has an impressive network of off-licences and convenience stores across the UK and we’re keen to work with every franchisee to ensure that the Crafty Dan range is a great success with a wide range of consumers.
“13 Guns, Big Ben and Triple C are all premium ales which have been lovingly and expertly brewed from the highest quality ingredients. Given the huge market growth and interest in the UK for craft beer, they will add real value to the craft ale market.”
Thwaites has a range of 13 craft beers which are available for limited periods each year.