National listing for Glengoyne
Glengoyne Highland has secured a deal that will see its recently repackaged 10 Year Old single malt whisky stocked at the top 150 malt-selling Sainsbury’s stores nationwide.
The deal means the whisky is now stocked at 169 Sainsbury’s stores after a successful trial in 19 stores.
In autumn 2012 the brand relaunched its 10 Year Old, 12 Year Old and 21 Year Old single malts.
It also added three new malts to complete the line-up – a new premium Glengoyne 15 year old malt, a new cask strength expression to replace the existing 12 Year Old cask strength, and a 18 Year Old replacing the 17 Year Old.
Each new expression has been crafted from some of the finest sherry casks within Glengoyne’s warehouses.
Neil Boyd, UK commercial director for Ian Macleod Distillers, said: “Since the Glengoyne re-launch, consumer response has been fantastic which is being reflected in significantly increased sales.
“We continue to build our distribution base in order to make Glengoyne available to consumers everywhere and this additional Sainsbury’s listing is a welcome and ideal opportunity to take our flagship brand to malt-lovers in areas where Glengoyne was not previously available.”
The Glengoyne 10 Year Old is available at Sainsbury’s for £32.99.