Hardys teams up with Good Food Show
Hardys expects to reach 145,000 drinkers by sponsoring the BBC Good Food Show.
Accolade’s Australian wine brand sponsored the Supertheatre at the Scotland leg of the travelling road show earlier this month.
It will also be headline sponsor at the upcoming Birmingham and London shows.
The events all feature a Hardys bar, sampling events and demonstrations on how to match Hardys wines with food.
Clare Griffiths, European marketing director for Accolade Wines, said: “The BBC Good Food shows are a natural fit for Hardys which has established a strong association with food and dining occasions through its extensive sponsorship of Come Dine with Me.
“The events attract huge interest from consumers who enjoy quality food and wine so they provide the perfect opportunity to showcase Hardys’ versatility and heritage while recruiting new drinkers.
“Our stand at each event will allow consumers to trial wines such as Nottage Hill and Stamp of Australia, while encouraging consumers to trade-up through the range.”