Tesco to give Lillet Blanc first national listing
A French wine-based drink produced since 1872 has secured its first supermarket listing in the UK.
Tesco will stock Maison Lillet’s Lillet Blanc in 35 upmarket stores from October 21.
The listing coincides with the launch of new James Bond film Skyfall – Lillet is one of three ingredients used in the Martini Bond ordered in both the movie and the book, Casino Royale.
Category buying manager for Spirits at Tesco, Gavin Warburton, said: “One of the easiest ways to drink Lillet at home or with friends is neat over iceanditisagen- uinely delicious drink. We look for- ward to being able to offer this to Tesco customers.”
Dave Steward, business development director of Lillet distributor's Marblehead, said: "With a resurgence of interest in apéritifs being drunk at home, we are hopeful that Lillet Blanc's relationship with Tesco will be a long one."