Thatchers to give off trade drinkers pub experience with bag in box
Thatchers Heritage draught cider is now available in a three-litre bag in box in the off-trade, designed to give drinkers the pub experience at home.
The still, draught cider is usually only available in the on-trade but Thatchers hopes it will tap into the growing take-home cider market and attract new customers.
Thatchers Heritage is a light and unfiltered Somerset cider with an abv of 4.9% abv, which is matured in Thatchers 100-year-old oak vats.
Martin Thatcher, fourth generation cider maker, said: “Thatchers Heritage has had a very strong following here in the West Country for many years. People love its natural flavour, and its still, hazy look in the glass.
“By introducing Heritage into 3 litre bag in box, we hope that many more people throughout the UK will be able to enjoy the taste of traditional draught Somerset cider in the comfort of their own home.
“With the Thatchers name on the box consumers know they are getting Somerset cider full of flavour that has been crafted with the care and attention that comes from over 100 years of traditional family cider making.”
The bag in box will appear on shelves in September.