SHS creates drinks umbrella

SHS Group has merged its drinks businesses under a single corporate identity.

WKD supplier Beverage Brands will join Caledonian Bottlers, Merrydown cider and soft drinks producer Bottlegreen ‑ in which SHS bought a controlling stake last year – under the name SHS Group Drinks Division.

SHS Group operates 11 companies in food and drink with a combined turnover of over £400 million.

SHS said the drinks division will “work closely” with SHS Sales & Marketing on its sales function.