Strongbow earns new ad campaign

Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.

The campaign is to launch on April 30 with a 60-second execution called Push It, which is designed to look like a trailer for a British gangster film, and carries the new strapline: Strongbow. Earn It.

Brand manager Lucy Henderson said: “We have evolved the campaign this year from a Strongbow Hard Earned message to a more universal territory of Earn It. The Push It, execution takes Strongbow into a younger, more aspirational territory, while still ensuring that the brand stays true to its humorous personality.”

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