Carlsberg names line-up for England football packs
Carlsberg will have special packs featuring England footballers on sale from late May until the end of Euro 2010 in July.
The packs feature Darren Bent, Leighton Baines, Ashley Young and Joe Hart and will be available nationally.
Some pack variants will have a free England flag and a voucher for 10%-off merchandise at Sports Direct.
David Scott, director of marketing for Carlsberg UK, said: “Major football tournaments provide a huge sales spike so retailers must make sure they make a feature of the packs.
“Up to 70% of beer is purchased in the run-up to major tournaments so retailers must start merchandising now.”
As official beer of the England team, Carlsberg is the only beer with the right to Euro 2012 and England team branding.