Teacher's launches Christmas gift pack

Maxxium UK has launched a gift carton for Teacher’s blended Scotch whisky – the brand’s first since 1988.

The carton is for 70cl bottles of Teacher’s and is part of a strategic investment in the brand.

Maxxium managing director Peter Sandstrom said:  “Teacher’s is one of the only blends to be in a gift carton this Christmas, which will provide an enhanced on-shelf presence, and appeal to consumers looking for a premium and authentic blend this festive season. It is well known for having an exceptionally high malt proportion, guaranteed to be at least 45%, which really delivers a unique and balanced blended whisky with tastes of full rich malts and maturity.”

Teacher’s 70cl will also be available in a £12.49 price-marked pack in cash and carries over the Christmas sales season.

Related articles: