Riesling Week recruits retailers
Fifteen retailers have signed up to the UK’s first ever Riesling Week, a promotion which began in the US in 2005.
The week, from July 23 to 31, is organised by Wines of Germany and is spread across the on and off-trade, involving a number of top restaurants and wine merchants.
Off-trade participants include Avery’s of Bristol, Cheshire-based Corks Out, Glasgow wine merchant Inverarity One to One, Tanner’s in Shrewsbury, and Ex-Cellar in London.
The prize for the best performing restaurant and retailer is £1,000 each towards new German wine listings, with runners-up each getting £500 for the same purpose.
Wines of Germany’s UK managing director Nicky Forrest said: “We’re really excited about bringing Riesling Week to the UK, it’s one of our biggest consumer-facing initiatives for three years and we’re delighted so many top restaurants and wine merchants are supporting it.
“With consumers increasingly looking for lighter, aromatic wines, it’s great to see the trade really getting behind German Riesling and showing their customers the modern face of German wines.”