Icy reception good for gum

Wrigley has rolled out its latest TV ads for Extra Ice with a Liquid Burst to target teens.

The campaign is predicted to reach an estimated 13 million people.

Nationwide sampling, a bespoke website and viral campaign will back the launch.

The gum comes in 10-packs of spearmint or peppermint flavour with a recommended retail price of 49p.

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