Market share by value: 3.6
Last year's rank: 8
Last year's market share: 4
Sales value: £161 million
Change on last year: -6
With all the excitement surrounding the top Rieslings from the widely-praised 2006 and 2005 vintages, you could be forgiven for thinking
begun to dispel its bargain basement image. It's certainly true that fine German wine is in greater demand now than
for more than a decade. The clamour is mainly for Riesling, but there's
growing interest in Spätburgunder (Pinot Noir) and Grauburgunder (Pinot Gris).
side of the tale. The other
is less cheerful
country's overall sales performance in the UK is still on the slide and
in danger of being overtaken by New Zealand . Wines of Germany argues
this is part of the "repositioning"
towards drier styles at higher prices, but it's a
signs of encouragement. Value is declining less rapidly than volume, suggesting
the major losses are below £3. Over £4, sales have grown
28 per cent over the last two years, with
strongest growth in the £6-£7 range (+124 per cent), precisely
where producers such as Loosen and Leitz have been so successful . But Germany's £2.64 average bottle price
there are still a lot of Liebfraumilch drinkers .